American Press Institute Training
Youre invited to attend the American Press Institute’s “Event Marketing: Creative Entrepreneurship,” which will be held on Friday, June 18, on the University of Minnesota campus.
The one-day regional workshop will arm you with strategies and dozens of successful case studies to help you turn events into a powerful revenue stream. The event is being co-sponsored by the Minnesota Journalism Center, University of Minnesota School of Journalism and Mass Communication, and the Minnesota Newspaper Association.
The program has been designed to address the needs of and identify opportunities for all newspapers – large and small.
Find out:
- The essential steps for designing the most creative events that will have the greatest appeal to your market … and make money.
- How event marketing departments can generate substantial revenue … including some that make between $2 million and $4 million annually.
- Ways to capture new audiences and enhance your brand and value proposition through events.
- The keys to successfully creating and staging an event … and what pitfalls to avoid
- How to harness the power of social media to market your events.
Featured discussion leader William Cone is an international event marketing producer and consultant. For three decades, he has been involved with major promotions and causes in more than 1,400 cities and towns across North America and Europe. Cone has worked with dozens of newspapers and other media companies, corporations, marketing agencies, educational groups, governmental bodies and non-profit organizations on how to maximize revenue and publicity through events, promotions, partnerships and cause marketing.
Tuition is $150.
WHO SHOULD ATTEND?
Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.
DETAILS
Workshop location: A.I. Johnson Room
McNamara Alumni Center (on the University of Minnesota campus)
200 Oak St. SE
Minneapolis, MN
Schedule:
Check in (8:15 – 8:50 a.m.)
Morning session (9 – noon)
Lunch break (noon – 1 p.m.)
Afternoon session (1 – 3:30 p.m.)
For online registration, directions and other information, including nearby accommodations, go to this LINK on the API Web site, or:
www.americanpressinstitute.org/10/EventMinneapolis
Registration questions? Please contact Melanie Grachan at mgrachan@americanpressinstitute.org or 703-715-3307.